Filed under Plastic Key Tags , Plastic Products
Retail and hospitality oriented businesses are constantly trying to figure the right way to market and grow. Whether they need more sales, customers, or other goals, choosing how to get a message out to prospective and current customers, in the right way, can be challenging. Many businesses trend towards the same marketing style and over time this become ineffective. Sending the same materials over and over not only wastes money, but the collaterals tend to be thrown out and completely ignored. Businesses need to try fresh concepts and ideas to obtain results, and one great marketing push to try is a key tag loyalty program.
Key tag printing has been around for a while; however, businesses are a little intimidated to try and begin one; or maybe they are just not sure which type of program they should use. The fact is they can be very easy. Even for a small mom and pop shop that has very limited resources can take advantage of what key tags can do for their business. They are the perfect way to keep customers reminded daily of your business and even incite them to purchase more than normal. By opting for a barcode on the key tag, a business can track every customer that uses their tag and offer rewards based on purchase price, or even offer a discount at checkout with their key tag.
Because there are many different key tag options, it is important to have a game plan on what kind of key tag works best for the business marketing plan. A smaller business may want to just use a single key tag, where others may want a plastic card/key tag combination. Using the combination approach gives customers the option of showing their card, as opposed to their key tag. Or even go one step further and choose a card with two or three key tags to accommodate anyone in the house. Here are some steps to help through this process:
· Decide what your business wants to offer. Do you want to just track customer usage, or do you want to offer a discount with each use?
· What is your budget for your program? Make sure you factor in the cost of designing your piece, printing and how you are going to get the key tag into your customer’s hands.
· Next, which style works best with your goals? Do you need a card and a key tag(s), or just a single key tag? Do you want to track with a barcode right on the card or key tag, or will you use a different method, like manually entering a number or discount.
Although the process can seem a bit overwhelming, it doesn’t have to be. Researching programs on the web is a great way to get ideas, and most reputable key tag printing companies offer pricing, templates and other information online saving you tons of time. No matter what the budget or experience, a business can create a great key tag loyalty program that gets results without breaking the bank.