PrintRoundTable

Starting a Key Tag Loyalty Programs During the Holiday Season

Filed under Plastic Key Tags , Plastic Products

 The holidays traditionally are one of the busiest seasons for many retailers. As businesses gear up with marketing promotions and sales, the off-season is the furthest from their minds.  Starting a new incentive program during your busiest time of the year could keep your sales soaring even when peak is over.  Key Tags are a great way to do this.       First, any incentive or loyalty program that gives customers a reason to shop is a win-win for everyone; and getting something in their hands to initiate this is actually the easy part.  Simply hand them a key tag, or a plastic card key tag combination, packet when they check-out and have them sign up online.  Take it one step further, and have your customer sign up while in the store if they choose. You can even send out a targeted mailing to your customers to further your reach.       A key tag on the customers set of car keys will keep their mind on your business because they look at their keys all the time.  However, coming up with a loyalty program that keeps your customers engaged is probably the hardest part. Ask yourself, what would my customers want to receive from my business in return for their loyalty?  Send out surveys, have your sales associates simply ask them, and reward their candor with a coupon, gift certificate, or a small token of your appreciation.  Many companies offer rewards programs, such as if you spend X dollars, you will get X points to use towards a reward.  Some businesses just have you present the loyalty card or key tag for a dollar or percentage discount.        Regardless of which type of loyalty program you create, or the type of key tags you use, the important thing is to be creative and have fun.  Create internal contests as an incentive for your employees to promote the key tag loyalty program.  Make it easy to understand for both customers and employees, so everyone enjoys what your business is trying to accomplish. And remember, although holiday sales are extremely important, keeping customers year round will ultimately keep your business in a positive place and make customers excited about your business all year! 

How to Grow Your Business with a Key Tag Loyalty Program

Filed under Plastic Key Tags , Plastic Products

Retail and hospitality oriented businesses are constantly trying to figure the right way to market and grow.  Whether they need more sales, customers, or other goals, choosing how to get a message out to prospective and current customers, in the right way, can be challenging.  Many businesses trend towards the same marketing style and over time this become ineffective. Sending the same materials over and over not only wastes money, but the collaterals tend to be thrown out and completely ignored.  Businesses need to try fresh concepts and ideas to obtain results, and one great marketing push to try is a key tag loyalty program.   Key tag printing has been around for a while; however, businesses are a little intimidated to try and begin one; or maybe they are just not sure which type of program they should use. The fact is they can be very easy.  Even for a small mom and pop shop that has very limited resources can take advantage of what key tags can do for their business.  They are the perfect way to keep customers reminded daily of your business and even incite them to purchase more than normal.  By opting for a barcode on the key tag, a business can track every customer that uses their tag and offer rewards based on purchase price, or even offer a discount at checkout with their key tag.    Because there are many different key tag options, it is important to have a game plan on what kind of key tag works best for the business marketing plan.  A smaller business may want to just use a single key tag, where others may want a plastic card/key tag combination.  Using the combination approach gives customers the option of showing their card, as opposed to their key tag.  Or even go one step further and choose a card with two or three key tags to accommodate anyone in the house.  Here are some steps to help through this process:   ·         Decide what your business wants to offer.  Do you want to just track customer usage, or do you want to offer a discount with each use? ·         What is your budget for your program?  Make sure you factor in the cost of designing your piece, printing and how you are going to get the key tag into your customer’s hands. ·         Next, which style works best with your goals?  Do you need a card and a key tag(s), or just a single key tag?  Do you want to track with a barcode right on the card or key tag, or will you use a different method, like manually entering a number or discount.   Although the process can seem a bit overwhelming, it doesn’t have to be.  Researching programs on the web is a great way to get ideas, and most reputable key tag printing companies offer pricing, templates and other information online saving you tons of time.  No matter what the budget or experience, a business can create a great key tag loyalty program that gets results without breaking the bank.

Ordering Loyalty Key Tags for an Automotive Shop

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Loyalty key tags are a great way to keep track of customer information and behavior while also offering them discounts and specials when they use their custom key tags. Several retail and service-based businesses, from grocery stores to craft retailers, are using these types of loyalty programs. Because of the wide variety of options that come with a custom key tag, it is possible for an automotive shop to create a loyalty program as well. An automotive shop can make it possible to track customers' car repairs and history, as well as offer them loyalty programs on regularly scheduled services, such as tire rotations or oil changes. For instance, it may be worthwhile to offer a free oil change for every ten oil changes a customer purchases at one automotive tire & lube shop. The loyalty key tag program can also send customers personalized coupons and recall or safety information targeted to their demographics, service history, and vehicle make & model. Many customers would appreciate being alerted when their vehicle has a recall. This is also a good opportunity for the automotive shop to offer to repair or replace the recalled component, giving the customer peace of mind and the ability to get back onto the road safely. Automotive key tags should include the business' logo, as well as an automotive design, such as an engine, car clip art, or other types of related artwork that would relate easily. Most well-designed key tags either have graphics completely filling the front of the key tag or have their logo on a solid color background, such as black or blue. Choosing a background color that is related to one of the business' logo colors can give an overall cohesive feel and design. Adding a barcode to the back of the key tag will allow you to scan, and keep track, of customer loyalty. Key tags should also be easily identifiable, as most customers have a few key tags on their key ring at once. A great key tag printing program can not only increase business, but help your automotive business provide excellent custoemr service and incentives.