Filed under Custom Printing Tips and Guidelines , General , Marketing Collaterals
Bookmark printing has been around for ages. And they are for so much more than just marking your page in a book. Bookmarks are a little reminder to anyone who uses them of your business, or any other message, that you want to convey. You can go very fancy to simple and elegant, but the message is always there no matter which way your budget turns.
Bookmarks come in a variety of sizes, thicknesses, colors and options. You can add a hole punch and tassel for added pizazz, or keep them simple for ease of use. To make them an effective marketing tool is all about the message you put on them. For bookmarks in particular, businesses walk a fine line between overselling themselves on a piece and making it functional. When a person picks up a bookmark to use, it needs to be appealing to the eye, basically something they would want to look at, and still have enough of the company message for marketing purposes.
The best way to achieve this is to devote one side to your company, and one side to the consumer. Choose the company side to put your contact information, maybe a brief company statement and a product or service list. Even a price list could be used on the company side. However, on the consumer side, choose something that will grab attention. Use a beautiful scenic background, maybe a motivational message, or print multiple versions to cater to different audiences. Perhaps an image of a high end sports car for the men, and a neat recipe on the front for women. Or with recent movie and book crazes, put an image of a character or actor on the front with your information on the back. A business doesn’t necessarily have to choose an image that matches their field, although many do which is fine as well. The point is to have a functional, customer driven piece that just happens to have your information on it.
Pricing can be a major factor in what style of bookmark a business goes with. If your budget allows a full color bookmark on both sides of the piece, by all means utilize the space. However, if you can only afford a one sided bookmark, you can still make it fun, appealing and functional. It is just a matter of integrating your information with the image on the front.
Regardless of budgeting or style, every business can benefit from this very small piece of marketing collateral. Try different things until you find one that benefits your business the best; add a promo code, do something totally off the norm. Have fun with these little marketing pieces because they are designed to be a fun piece, engaging the customer! Not many marketing collaterals are actually kept buy a customer; however, a fun bookmark is the exception to that rule if done correctly!